Privacy Policy

Last Updated: 22.09.2025

This privacy notice applies to the use of personal information and other information by CheaperBills a trading style of ME Expert Limited. Each entity which collects or receives your data under the privacy notice does so as a data controller. Together we refer to the company as "CheaperBills", "we", "us" or "our".

We are committed to safeguarding the privacy of our customers and visitors; this policy sets out how we will treat your personal information. To deliver this, we want to be transparent with you about what information we collect and how we use it.

Any employee of CheaperBills may use and share, within the company the information you provide and other information we hold about you for the purposes set out in CheaperBills Privacy Notice, while applying appropriate security measures to keep your information safe and secure.

If you have any questions about this privacy policy or our treatment of your personal data, please write to us by email at: info@cheaperbills.com

We are registered in England and Wales under company registration number 10120411. Our registered office address is: ME Expert Limited, Suite D2, the Quadrant, Mercury Court, Chester, Cheshire, CH1 4QR, United Kingdom.

We are licensed by the Information Commissioner's Office to collect and process consumer data. Our ICO Number is: ZA247205.

Collecting your information

Why do we require your data?

When you provide your information to us, you consent for us to use your personal information to:

Provide the services requested by you, primarily for our partners to discuss services with you by your preferred contact method (Telephone, Postal, SMS, Email);
To respond to any queries or requests you may have;
To protect ourselves and our customers from any illegal activities; and
Administer our website and improve your browsing experience.
To contact you by sms, email, phone or post with relevant marketing material.

When do we collect your data?

We collect information when:

You visit one of our websites or speak to us via phone or email
You purchase a product or service from us or request us to assist you on your behalf
You engage with us on Social Media
You contact us by any other means
You book an appointment with us or book to attend an event
You choose to complete any surveys that we have sent you
You give third-parties permission to share with us the information they hold about you
You have information stored on publicly available sources

What data do we collect?

We collect, store and use the following data types:

Information that you provide to us for the purposes of registering (including name, address, email address and/or telephone number)
Information about your computer and your visits to and use of our websites (including IP address, location, browser type)
Information relating to any transactions carried out between you and us information that you provide to us for the purpose of registering (including name, address, email address and/or telephone number);
Any usernames or identifiers on social media sites
Any other information that you choose to provide

Keeping You Updated

We will use your personal data, preferences and details of your transactions to keep you informed by email and social media about our relevant content, products and services including information, tailored offers, discounts, promotions, events, competitions and so on. We market on the basis of legitimate interest and in a way which might reasonably be expected as part of running our business. You can opt-out at any time and we will make this easy for you to do within each communication.

Communication monitoring

We may also monitor, record, store and use communications we have with you to improve the quality of our customer service, to confirm any instructions you give us, and/or for training and operational compliance purposes.

Using your information

We process your data in accordance with the consent you have with us. To allow us to provide services to you, the following third-parties provide key functions to our business and will process your personal data on our behalf:

IT: We use partners firms for our data storage and support infrastructure
Suppliers: We may need to share your information with suppliers to provide service to you. For example sending you a text message through a partner service.
Regulators: We may be required to provide your data to the regulator, Information Commissioner's Office.

In addition to using your information for such necessary purposes, we will also share your data or contact information with our with carefully selected Clients.

We do not sell your data to third parties that do not meet our careful selection process to ensure your data is protected against unauthorised spamming, harassment and distribution.

We use information held about you in the following ways:

To provide the services associated with our website and to provide you with the information, products and services that you request from us.
To pass on to our business partners for them to call, text and email you about their products.
To pass on to our business partners for purposes non-direct marketing purposes such as geo or political surveys.
To keep our business partners informed about the services which we are providing to you in conjunction with that business partner.
To provide you with information about other products and services we offer which are similar to those that you have already purchased or enquired about.
To provide you with information about goods or services we feel may interest you. We may contact you by electronic means (e-mail or SMS) or by phone with information about products and services similar to those which were the subject of a previous sale or negotiations of a sale to you.
To notify you about changes to our service.
To ensure that content from our website is presented in the most effective manner for you and your computer.
To administer our website and for internal operations including troubleshooting, data analysis, testing, research and statistical and survey purposes.
To improve our website to ensure that content is presented in the most effective manner for you and your computer.
To allow you to participate in interactive features of our service, when you choose to do so.
As part of our efforts to keep our website safe and secure.
To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you.
To make suggestions and recommendations to you and other users of our website about goods or services that may interest you or them.

The data processors we work with are carefully selected for which you agree for us to share your data with, these clients include but are not limited:

Service providers who provide IT and system administration services
Google – Google Analytics [Privacy Policy – https://policies.google.com/privacy?hl=en]
Professional advisers including lawyers and insurers who provide consultancy
Third parties to whom we sell, transfer, or merge parts of our business or our assets
Third parties as required to run our business and provide our services to our Business Partners
Our Business Partners, and other third-parties, who we identify when we collect your details or when you submit your information and give us consent to share your details with these companies

We may share your data with our partners who will contact you to offer their services:

Shell Energy – Shell Energy House, Westwood Way, Westwood Business Park, Coventry, CV4 8HS.UK Registered in England & Wales No. 05070887. Privacy policy: https://www.shellenergy.co.uk/info/policies/privacy

The Consumer Helpline Limited – Floor 3, Princess House, Princess Way, Swansea, SA1 3LW. Company number 09881508

O2. Company Number: 1743099, 260 Bath Road, Slough, Berkshire, SL1 4DX Privacy policy: https://www.o2.co.uk/termsandconditions/privacy-policy Marketing Channel: Telephone & SMS, Verticals: Telecoms

Three Mobile, Hutchison 3G Limited, Company Number: 03885486, Great Brighams Mead, 1 Vastern Road, Reading, Berkshire, RG1 8DJ Privacy policy: http://www.three.co.uk/privacy_safety Marketing Channel: Telephone, Verticals: Warranty, White Goods, Insurance

Utilita Energy Limited, of Hutwood Court, Bournemouth Road, Chandler's Ford, Eastleigh SO53 3QB, registered in England – 04849181 – and with VAT number: 823818422. Privacy policy: https://utilita.co.uk/terms Marketing channel: Home energy, telephone.

ScottishPower Energy Retail Ltd, Data Protection, 320 St Vincent Street, Glasgow G2 5AD. Registered company number: SC190287 Privacy policy: https://www.scottishpower.co.uk/legal/privacy-policy

SO Energy limited. Company number: 09263295. Registered Address: 107 Power Road, London, W4 5PY. FCA Regulated no.935278 Marketing channel: Home energy, telephone. Privacy policy: https://www.so.energy/privacy

ChooseLeads Ltd. 7 Bell Yard, London, WC2A 2JR. (Company Registration: 08241795) ICO number: ZA031580. Privacy policy: https://www.so.energy/privacy

Talk Talk PLC, Registered office: Soapworks, Ordsall Lane, Salford, M5 3TT. Company number: 07105891. Privacy policy: https://new.talktalk.co.uk/legal/privacy-policy

BEC Consultants LTD. Unit 7 Warren Park Way, Leicester LE19 4SA. Company number: 08022277. Privacy policy: www.bec-consultants.co.uk/privacy-policy.

LOVE ENERGY SAVINGS.COM LIMITED. Unit 2, Springfield Court, Summerfield Rd, Bolton BL3 2NT. Company number: 06322305. Privacy policy: https://www.loveenergysavings.com/privacy-policy

ResQ Limited. 1 Paragon Square, Hull, East Yorkshire, HU1 3JZ. Company number: 07711754. Privacy policy: https://resqcs.co.uk/company-policy

Aquirs ltd. 1 Rockfield Business Park, Old Station Drive, Cheltenham, Gloucestershire, GL53 0A. Company number 12199595 Privacy policy: https://www.acquirz.co.uk/legal-notice

Consumer Choices, Unit 7, Callflex Business Park, Wath upon Dearne, Rotherham, S63 7EF. Privacy policy: https://consumer-choices.co.uk/privacy-policy

Besmartuk.com is a trading style of Be Smart Holdings LTD, Streate Place, St Peters Road, Bournemouth, BH12LT. Privacy policy: https://besmartuk.com/privacy-policy/

Money Expert. ME Expert Limited, registered in England. Registered Number 10120411. Registered office is at Suite D2, the Quadrant, Mercury Court, Chester, Cheshire, CH1 4QR. Privacy policy: https://www.moneyexpert.com/privacy-policy

Choice Utility Limited, Northern Gateway Enterprise Centre, Saltergate, Chesterfield, S40 1UT. Privacy policy: https://choiceutility.co.uk/privacy-policy/

British Gas, Centrica Plc, Millstream, Maidenhead Road, Windsor, Berkshire. SL4 5GD. Privacy policy: https://www.britishgas.co.uk/privacy-policy.html

Utility Warehouse, Utility Warehouse Ltd, 508 Edgware Road , The Hyde, London, NW9 5AB. Privacy policy: https://uw.co.uk/legal/privacy-customer

Whoopsie/Clipeus, The Lambourn, Wyndyke Furlong, Abingdon, OX14 1UJ. Privacy policy: https://whoopsieservicing.co.uk/privacy-policy/

Other software and service providers we use to provide our services

We may also share your information with other third party data processors we work with under the lawful basis of legitimate interest for money saving financial products. You agree that by submitting your contact details to us you are interested in receiving a call on saving on these products and agree to be contacted to talk about these services. More information can be found at https://ico.org.uk/. You can withdraw your consent at any time by emailing us at info@cheaperbills.com

We may give you choices on how we use your information to send you direct marketing.

This may include communications by post, telephone, SMS, email or other electronic means, using the contact details you have provided, about us and our business partners' content, products and services, events and special offers.

Keeping your information

We will retain your personal data, preferences and details of your transactions to keep you informed by email and social media about our relevant content, products and services including information, tailored offers, discounts, promotions, events, competitions and so on. We market based on legitimate interest and in a way which might reasonably be expected as part of running our business. You can opt-out at any time and we will make it easy for you to do within every communication.

Protecting your information

We endeavour to protect your data by storing it on secure servers and by using technical and organisational security measures to safeguard your personal data and to reduce the risk of loss, misuse and unauthorised access, disclosure and alteration. Some of the safeguards we use are firewalls and data encryption, physical access controls, and information controls. Where we have given you (or where you have chosen) a password which enables you to access restricted areas, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Your rights

You have the following rights with regards to your personal information:

Access: You have the right to access data that we hold about you. This is sometimes called a 'Subject Access Request'. If we agree that we are obliged to provide this information to you (or someone else on your behalf), we will provide it to you or them free of charge.
Rectification or Erasure: You have the right to request that we rectify or delete any personal data that we hold about you (unless we have a legal right or obligation to retain i.e. to fulfil our contract with you).
Restriction: You have the right to restrict the use of personal information if the data is inaccurate, our use of the information is unlawful or if we no longer need to use the data for the purposes for which we hold it.
Change your preferences: You can change your marketing preferences at any time. Details of how to request this can be found under 'Digital Marketing and Tailored Advertising'.
Automated decision making: You can contact us at any time to request how we use any of your personal data to make automated decisions.
Data Portability: You have the right to obtain personal data we hold about you, in a structured, electronic formation, and to transmit such data to another data controller, where there is (a) personal data which you have provided to us and (b) if we are processing that data based on your consent (such as your marketing preference information).
Complaints: If for any reason you are not happy with the way that we have handled your personal data, please contact us. If you are still unhappy, you have the right to make a complaint to the Information Commissioner's Office.

Before providing information to you, or rectify or erasing data for you, or another person on your behalf, we may ask for proof of identity and sufficient information about your interactions with us that we can locate your personal information. To exercise any of the rights above, please contact us via the details in our Updating your data section.

Updating your information

You may notify us of any updates, amendments and corrections to your information, or restrict or delete your data (where applicable), by contacting us:

Email: info@cheaperbills.com
Suite D2, the Quadrant, Mercury Court, Chester, Cheshire, CH1 4QR, United Kingdom.

Please note that we may need certain information to enable us to provide you with products, goods and services you ask for, so changes you make to your data or restrictions you ask us to make on how we use your data may affect what services we can provide.

Direct marketing and tailored advertising

You can always choose not to receive direct marketing or tailored advertising and service from us in the following ways:

Email: info@cheaperbills.com
Write to us: Suite D2, the Quadrant, Mercury Court, Chester, Cheshire, CH1 4QR, United Kingdom.

Helpful definitions

Consent – Freely given, specific, informed and explicit consent by statement or action signifying agreement to the processing of their personal data.
Data Controller – Determines the purpose for which and the manner in which any personal data are, or are to be, processed.
Data Processor – An entity that processes data on behalf of a data controller.
Data Subject – A natural person whose personal data is processed by a data controller or processor.
Encrypted Data – Personal data that is protected through technological measures to ensure that the data is only accessible/readable by those with specific access.
Personal Data – Any information related to natural person or 'Data Subject', that can be used to directly or indirectly identify the person.

Updating this policy

This policy will be regularly reviewed to ensure we maintain transparency with you, and a new version will be posted on our website. You should check this page occasionally to ensure you are happy with any changes, although anything that will affect you will be communicated to you.

Complaints

We are Regulated by the Information Commissioner's Office (ICO) in respect of our obligations to protect personal data. You have the right to make a complaint about our use of your data to the ICO, who will investigate this on your behalf. The ICO will only investigate complaints made within three months of your last contact with us. You can contact the ICO through their website: https://ico.org.uk or by telephone: 0303 123 1113.

ME Expert Limited is the data controller. You have a right to request your details to be suppressed or removed from our systems for any reason. To do so please contact our data protection officer or for any other reason on the below contact details.

Contact details of our data protection officer:

info@cheaperbills.com
ME Expert Limited, 1b Blackfriars House, Parsonage, Manchester, M3 2JA, United Kingdom.

Company no: 10120411

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